Hilton Warsaw

Objective: To identify opportunities for the Hilton Warsaw sales team to convert in to signed business, prior to the opening of the property. To establish competitor rates and business opportunities, in order to enable the Hilton Regional Director of Sales to forecast business for the first year of opening.

Activity: 10,000 Travel Agencies visited over an 8-week call cycle by the Global USM Hilton team were asked if they had business to Warsaw. If they responded positively the team would endeavour to establish who for and at what rate / frequency.

Communication: The USM sales team were provided with Hotel flyers to promote to all Travel Agencies surveyed, who booked business in to Warsaw.

Results: USM provided Hilton with a spreadsheet summarising which corporates booked which competitive Hotels at what rate and frequency, which meant the Hotel opened successfully and was able to achieve plan in its first year of trading.

Related services: Data Collection,