Field Marketing case studies
Hilton London Gatwick
Objective: Hilton London Gatwick Sales team depleted due to two of their sales team departing on maternity leave. A member of the USM Hilton Sales Team was employed tactically, to provide warm business leads for the remaining team to follow up and close.
Activity: The USM Hilton sales representative spent four weeks visiting SMEs local to the property, to establish opportunities for the Hotel.
Communication: Warm leads were provided with Hotel collateral, and their details forwarded directly to the Hotel Sales team for follow up / negotiation.
Results: USM provided Hilton with trained resource during a temporary 'need' period. The Hotel sales team were able to focus their efforts on real opportunities identified via the Hilton Sales Representative, making best use of their limited time.
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