Field Marketing case studies
Hilton London Gatwick
Objective: Hilton London Gatwick Sales team depleted due to two of their sales team departing on maternity leave. A member of the USM Hilton Sales Team was employed tactically, to provide warm business leads for the remaining team to follow up and close.
Activity: The USM Hilton sales representative spent four weeks visiting SMEs local to the property, to establish opportunities for the Hotel.
Communication: Warm leads were provided with Hotel collateral, and their details forwarded directly to the Hotel Sales team for follow up / negotiation.
Results: USM provided Hilton with trained resource during a temporary 'need' period. The Hotel sales team were able to focus their efforts on real opportunities identified via the Hilton Sales Representative, making best use of their limited time.
Related services: Sales, Data Collection,
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