Field Marketing case studies
Objective: Identify opportunities to protect / enhance Gatorade's franchise in US "C" store channel, through innovative display and merchandising to prevent competitor space encroachment.
Activity: Merchandising, display retention and planograming to reflect Gatorade's market share of the sports beverage sector.
Communication: Weekly status reports and detailed cycle reviews.
Results: Gatorade sales increased in USM stores, displays improved and retailers showed a greater interest in the sports beverage category, maintaining recommended planograms themselves.
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USM are constantly looking for professional Field Marketing representatives around the world. Roles include: Merchandising, Selling, Data Collection, Consultancy.